We are excited to unveil the new brand identity for The School of Innovation (TSOI), designed to encapsulate our mission, values, and future aspirations. This fresh, vibrant look reflects the essence of what we stand for: cultivating the next generation of problem solvers and change-makers.
At the centre of our new logo are the Eight Pillars of Innovation, each representing a fundamental principle that drives transformative ideas and solutions.
The circular design of the logo symbolises the continuous, iterative nature of innovation. Progress is never linear; it involves cycles of ideation, testing, and refinement—a process that never truly ends. This circularity reflects our belief that innovation is a journey, not a destination.
Our bold colour palette moves deliberately away from the muted tones and traditional hues, such as black, purple, and blue, typically associated with universities and innovation spaces. Instead, we’ve chosen vibrant, energetic colours to represent the dynamism and forward-thinking nature of TSOI. This visual distinctiveness ensures our brand stands out, communicating both confidence and creativity.
We wanted our new identity to be more than just a fresh look—it’s a declaration of our purpose. The Eight Pillars of Innovation are not just values; they are the driving forces behind our educational philosophy, shaping the way our students approach the world’s most pressing challenges.
Our new brand identity embodies the spirit of TSOI as a pioneering institution that will lead the charge in fostering tomorrow’s disruptive innovators. We hope this visual transformation inspires the same sense of purpose and bold thinking in our students as they embark on their journey with us.
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