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Cookies

Introduction
The School of Innovation (TSOI) uses cookies to differentiate users of its website. These cookies enhance your browsing experience and help us improve the website. By continuing to use TSOI’s website, you agree to the use of cookies.

What is a Cookie?
A cookie is a small text file placed on your computer by a website's server to store information about your visit. Only that server can access or read the cookie's contents. Cookies are not harmful and do not contain viruses or malicious software. They usually expire after a set period. "Session cookies" are temporary and are deleted once you close your browser, whereas "persistent cookies" remain on your computer until they expire.

How Do Cookies Work?
Cookies can store various details about your visit to a website, such as your selected settings, like privacy preferences. Although cookies do not store personal information, they can gather data on your browsing habits. In general, cookies enhance your experience by remembering your choices, so you don't have to reconfigure your settings each time you visit. They can also be used to display advertisements tailored to your interests based on the content you’ve viewed. Some users opt to block or delete cookies from certain sites for this reason.

Managing and Blocking Cookies
You can view or delete cookies saved on your device. However, removing cookies may affect your experience when returning to certain websites. Blocking cookies can be done through your browser settings, though it may limit some of the site's functions.

TSOI’s Use of Cookies
Many cookies on TSOI’s website come from third-party providers, such as Facebook or Google Maps, which supply added features. These “third-party” cookies are controlled by external providers rather than TSOI. Google Analytics is a common example, collecting anonymous data on site usage, helping the School analyse visitor trends and improve content. Details of the cookies used on the website can be found in TSOI’s Cookie Register.

Check your browser's help menu to manage cookie preferences or to remove them from your system.

Cookie Register

Some Common Cookies on TSOI’s Website Include:

Google Analytics (GA)
Many of TSOI's web pages use GA tracking to collect details about your visit, including the date, time, browser used, general geographic location, and the page that referred you to the site. This data helps TSOI identify visitor trends and optimise its content and marketing strategies. You can visit the Google Analytics Opt-Out page to prevent your browsing data from being shared with GA.

Analytical/Performance Cookies
These cookies help TSOI count the number of visitors and track how they navigate the site. This information is used to make improvements, such as ensuring users can find what they need quickly and easily.

Functionality Cookies
Functionality cookies are used to recognise returning visitors, allowing TSOI to personalise content and remember your preferences during future visits.

Targeting Cookies
These cookies track your activity on TSOI’s website, such as the pages you view and the links you follow. TSOI uses this information to customise content and advertisements to align with your interests. Some of this data may be shared with third parties for similar purposes.

Google Tag Manager
TSOI employs Google AdWords Remarketing to show targeted ads to previous visitors as they browse other websites in the Google Display Network. This is made possible through a cookie set during your visit to TSOI’s site.

Social Media
Certain pages on TSOI’s website include buttons or icons linked to social media platforms. For more information, refer to the privacy policies of each social media service.

HubSpot
TSOI uses HubSpot to track how users interact with specific web pages and to identify returning visitors. HubSpot allows TSOI to tailor the user experience by recognising individual preferences and providing personalised content.

Web Beacons
Web beacons are small, invisible image files that load when you open or click on an HTML newsletter. TSOI works with third-party service providers to monitor engagement with email newsletters, tracking which recipients open them, when they are opened, the browser used, and the links clicked. This information helps TSOI personalise communications and content. All information is stored securely, and no data is shared with third parties. You may unsubscribe from these newsletters at any time.

Strictly Necessary Cookies
These cookies are essential for the core functionality of TSOI’s website, such as logging into secure areas. Without these cookies, some website features may not work properly.

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